Chopard

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Founded in 1860 by Louis Ulysse Chopard, this company soon acquired an excellent reputation for its precision watches. The Chopard watches were so precise, that they became one of the main suppliers to the Swiss railway - known for their punctuality. Just about a century into its legacy, Chopard was purchased by jewelry entrepreneur Karl Scheufele in 1963. In 1976, Chopard unveiled the now-famed Happy Diamonds collection to the world.

The brand Chopard had a re-birth in 1996 when they released a new watch featuring an in-house movement called LUC. From there, they created strong brand awareness with their floating diamond "Happy Sport" series. This line launched others including "Happy Beach", "Happy Fish", and "Happy Diamonds". Chopard is a brand known more for its lady’s watches then its men’s line. However recently, a men’s chronograph line called "Mille Miglia" has proven popular with "Mille Miglia" as an official partner and began creating the annual special-edition "Mille Miglia" watch—an icon of vintage automobile racing.

Following collections are available:

L.U.C.

Limited Editions

All Models